Our Story

Skincare that started with struggle — and turned into self-trust.

Hi, I’m Sheeba — founder of Sheeba London, and a chemist by profession with a Master’s in Organic Chemistry.

For years, I struggled with sensitive, reactive skin. No matter what I tried, everything seemed to burn, break me out, or leave me feeling more frustrated than before.

The products on the shelves either didn’t work, were full of harsh ingredients, or were marketed with unrealistic promises. I knew there had to be a better way — so I set out to create it.

What began as a personal mission quickly became something bigger. Drawing on my background in chemistry, I started formulating gentle, effective skincare using clean, natural ingredients that support the skin barrier — not strip it. No fragrance, no essential oils, no unnecessary additives. Just thoughtful formulations that work, especially for sensitive skin like mine.

Today, Sheeba London is a glow-first skincare brand designed for real skin — the kind that gets hormonal, textured, or tired. Every product is developed with the help of a highly qualified natural skincare chemist and expert based in the UK, ensuring every formula is both science-backed and deeply nourishing.

We create products with sensitive skin in mind, using plant-powered actives like niacinamide, hyaluronic acid, fruit enzymes and marine collagen. And every single formula is vegan, cruelty-free and non-toxic — always.

This isn’t about chasing perfection.
It’s about feeling comfortable, confident and calm in your own skin.
It’s about routines that are simple, products that are trustworthy, and results that speak for themselves.

Thank you for being here — I’m so glad you found us.
Let’s glow, gently.

With love,
Sheeba x