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Fades dark circles, soothes puffiness and tackles signs of ageing - halal-certified and made for sensitive, melanin-rich skin
If you’ve tried everything for your under-eyes and nothing seems to work — this gentle, cooling gel was made for you.
Powered by modern brightening actives (Vitamin C, Seaweed Collagen) and gentle plant extracts (Apple, Strawberry, Arnica), this cooling gel helps fade dark circles, calm puffiness & smooth fine lines without irritation.
This isn’t a generic “brightening” cream. It’s designed for brown skin, which naturally has more melanin and is more prone to pigmentation around the eyes.
Whether it’s dark circles passed down in your family, tiredness from long nights, or puffiness that makes you look more worn out than you feel — this gel helps soothe, smooth and refresh.
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Helps fade dark circles and pigmentation under the eyes
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Calms puffiness and swelling with Arnica and Aloe
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Softens crow’s feet and fine lines with Seaweed Collagen & Passionfruit
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Hydrates and cools tired eyes with Apple Extract & Vitamin C
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Lightweight, non-sticky texture — layers perfectly under makeup or SPF
Size: 15ml
- 97% natural
- 99% naturally derived
- Vegan
- Cruelty-free
- No fragrance
- No essential oils
- No alcohol
- No parabens, sulphates or harsh chemicals
PLEASE NOTE: Previously known as Apple Eye Gel. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.
Fades dark marks, smooths texture & restores a healthy glow - halal-certified and made for sensitive, melanin-rich skin
Scrubs and harsh peels can make pigmentation worse — especially for melanin-rich skin. This gentle gel mask was created to give you clearer, brighter skin without irritation.
Powered by fruit enzymes, green tea & soothing centella, it helps fade dark spots, smooth rough texture and unclog pores while keeping your skin calm and hydrated.
Use it once or twice a week — a simple 10-minute step for glowier, brighter skin.
Size: 50ml
- Helps fade pigmentation, melasma & post-acne scars
- Brightens dull, uneven skin tone
- Smooths rough texture & unclogs pores
- Calms redness & soothes sensitive skin
- Non-drying gel texture — gentle enough for bi-weekly use
- Suitable for all skin types, including sensitive
- 97% natural
- 99% naturally derived
- Vegan
- Cruelty-Free
- Fragrance-free
- Essential oil-free
PLEASE NOTE: Previously known as Fruit Enzyme Mask. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.
The complete Sheeba London collection for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin
Everything your skin needs, for pigmentation, dryness, dullness, and sensitive brown skin.
If you’ve ever stood in front of your mirror thinking, “I don’t even know where to start” — this is for you.
This complete set gives you every essential step - cleansing, exfoliating, hydrating and restoring - in a way that’s calm, simple and designed specifically for melanin-rich, sensitive skin.
Whether your skin has changed after pregnancy, stress, or age - or you’re just tired of trying skincare that does nothing - this routine is the solution.
Perfect if you want to finally give your skin the full care it deserves - morning and night.
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Helps fade pigmentation, melasma and post-acne marks
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Hydrates deeply without clogging or heaviness
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Supports skin barrier and calms sensitivity
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Gentle enough for everyday use (no harsh acids or fragrance)
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Created for busy women who just want a simple routine that works for their skin
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97–99% naturally derived
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Vegan & cruelty-free
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Fragrance-free, alcohol-free, sulphate-free, essential oil-free
What's Inside
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Nourishing Marula Oil Cleanser & Makeup Remover
– Removes makeup, SPF and daily buildup without leaving skin dry or tight.
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Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.
- – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.
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Brightening Eye Gel for Dark Circles & Tired Eyes
– Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines. - – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.
- – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.
All of the essential steps for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin
No more guessing what goes where. This set gives you all 5 essential steps — morning and night — in a way that’s easy, clear, and actually works for melanin-rich, sensitive skin.
It’s everything your skin needs to stay clean, calm, hydrated and even-toned — with no fragrance, no essential oils, and no unnecessary chemicals. Whether you're dealing with pigmentation, dullness, fine lines or post-acne marks, this is your full daily routine, done right for South Asian skin.
Designed for brown skin dealing with pigmentation, scarring and sensitivity
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Covers every essential step — cleanse, treat, moisturise and exfoliate
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Quick and easy to use (5 mins daily)
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Made for busy women who just want a simple routine that works for their skin
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97–99% naturally derived
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Vegan & cruelty-free
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Fragrance-free, alcohol-free, sulphate-free, essential oil-free
What's Inside
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Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.
- – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.
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Brightening Eye Gel for Dark Circles & Tired Eyes
– Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines. - – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.
- – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.
Over 4000 Sold! Visibly fades pigmentation, tackles signs of ageing and brightens uneven skintone - halal-certified and made for sensitive, melanin-rich skin
This viral trio combines our three most popular formulas — designed to exfoliate, hydrate, and brighten dull or uneven skin from day one.
Whether you're targeting pigmentation, dryness or early signs of ageing, this everyday bundle gives your skin the boost it needs to feel softer, smoother and visibly more radiant.
Gentle enough for all skin types, especially tired, textured, or pigmented skin that needs clarity and glow.
Perfect for all skin types.
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Targets hyperpigmentation, melasma, brown spots and scarring
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Brightens dull, uneven skin tone
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Supports cell turnover without harsh acids
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97–99% naturally derived
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Vegan & cruelty-free
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Fragrance-free, alcohol-free, sulphate-free, essential oil-free
What's Inside
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Brightening Fruit Enzyme Peel Mask – A gentle exfoliating mask with pineapple, mango and hibiscus to help break down dead skin cells, brighten pigmentation and clear clogged pores.
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Brightening Seaweed Collagen & Exfoliating Moisturiser - A radiance-boosting daily moisturiser that helps reduce dark spots, hydrate deeply, and smooth texture over time.
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Brightening Eye Gel for Dark Circles & Tired Eyes - Hydrates, cools and visibly brightens the under-eye area — reduces puffiness, fine lines and dark circles with gentle, soothing ingredients.
Over 3000 Sold! Visibly fades pigmentation, tackles acne scars and brightens uneven skintone - halal-certified and made for sensitive, melanin-rich skin
Struggling with pigmentation that won’t budge? This powerful, best-selling trio is designed to visibly brighten skin, even out tone, and fade dark marks - gently but effectively.
Featuring three of our most viral formulas, this set combines the exfoliating power of natural fruit enzymes with barrier-supporting hydration to reveal fresher, clearer, glowier skin. Think smoother texture, fewer dark spots, and more confidence on no-makeup days.
Perfect for all skin types - especially dull, uneven or scar-prone skin.
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Targets hyperpigmentation, melasma, brown spots and scarring
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Brightens dull, uneven skin tone
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Supports cell turnover without harsh acids
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97–99% naturally derived
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Vegan & cruelty-free
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Fragrance-free, alcohol-free, sulphate-free, essential oil-free
What's Inside
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Brightening Fruit Enzyme Peel Mask – A gentle exfoliating mask with pineapple, mango and hibiscus to help break down dead skin cells, brighten pigmentation and clear clogged pores.
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Brightening Seaweed Collagen & Exfoliating Moisturiser - A radiance-boosting daily moisturiser that helps reduce dark spots, hydrate deeply, and smooth texture over time.
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Daily Brightening Glow Cleanser - A non-foaming, pH-balanced gel that supports your skin microbiome, brightens uneven tone and calms redness.
A simple 3-step skincare routine for visibly brightened, deeply hydrated, healthy-looking skin - halal-certified and made for sensitive, melanin-rich skin
Everything your skin needs, in one simple routine.
The Intro Skincare Routine is a power-packed trio designed to nourish, hydrate and revive dull, dehydrated skin — while helping to improve tone, texture and glow from the very first use.
This glow-boosting set combines our bestselling Glow Cleanser, moisture-plumping Hydrating Serum, and the ultra-nourishing Collagen & Retinol Moisturiser — a skincare dream team that works together to leave your skin smoother, brighter and bouncier every day.
Perfect for all skin types, especially dry, tired or uneven skin that needs a hydration reset.
- Full 3-step glow routine for morning and night
- Deep hydration + gentle exfoliation + barrier support
- Brightens dull skin and boosts elasticity
- 99% naturally derived
- Vegan
- Cruelty-Free
- No fragrance
- No sulphates
- No essential oils
- No alcohol
What’s Inside
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Daily Brightening Glow Cleanser - Gently purifies while balancing your skin microbiome and refining tone.
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Daily Hydration Boost & Glow Serum – A deeply replenishing serum to plump and soften skin.
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Brightening Seaweed Collagen & Exfoliating Moisturiser – Locks in moisture, boosts radiance and targets fine lines, pigmentation and texture.
Hyperpigmentation & Dark Circles
Dark spots, melasma and uneven tone can be stubborn — but with the right routine, you can see real results.
This collection is made to gently brighten skin, fade pigmentation, and even out tone over time. Featuring powerful but sensitive-skin-friendly ingredients like vitamin C, retinol, and fruit enzymes, these products support skin renewal without harsh acids or irritation.
Whether you're targeting post-acne marks, sun spots or long-term discolouration, these formulas work with your skin — not against it.
Consistency = clarity. Let’s fade them, gently.