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Fades dark circles, soothes puffiness and tackles signs of ageing - halal-certified and made for sensitive, melanin-rich skin

If you’ve tried everything for your under-eyes and nothing seems to work — this gentle, cooling gel was made for you.

Powered by modern brightening actives (Vitamin C, Seaweed Collagen) and gentle plant extracts (Apple, Strawberry, Arnica), this cooling gel helps fade dark circles, calm puffiness & smooth fine lines without irritation.

This isn’t a generic “brightening” cream. It’s designed for brown skin, which naturally has more melanin and is more prone to pigmentation around the eyes.

Whether it’s dark circles passed down in your family, tiredness from long nights, or puffiness that makes you look more worn out than you feel — this gel helps soothe, smooth and refresh.

• Helps fade dark circles and pigmentation under the eyes

• Calms puffiness and swelling with Arnica and Aloe

• Softens crow’s feet and fine lines with Seaweed Collagen & Passionfruit

• Hydrates and cools tired eyes with Apple Extract & Vitamin C

• Lightweight, non-sticky texture — layers perfectly under makeup or SPF

Size: 15ml

• 97% natural
• 99% naturally derived
• Vegan
• Cruelty-free
• No fragrance
• No essential oils
• No alcohol
• No parabens, sulphates or harsh chemicals

PLEASE NOTE: Previously known as Apple Eye Gel. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Hydrates, tackles signs of ageing and fades dark marks - halal-certified and made for sensitive, melanin-rich skin

If your skin feels dull, tired or marked from pigmentation and old breakouts, this moisturiser was made for you.

Powered by modern brightening actives (Retinol & Fruit AHAs) and nourishing natural oils (Rosehip, Jojoba & Oats), it helps fade dark marks, hydrate deeply & smooth skin texture — all while keeping your skin barrier calm and protected.

The lightweight, non-greasy formula sinks in fast, leaving your skin feeling comfortable, plump and naturally radiant — never shiny, sticky or stripped.

Size: 50ml

• Suitable for all skin types, including sensitive
• Boosts hydration for softer, plumper skin
• Helps fade pigmentation, melasma & acne scars
• Brightens dull, uneven skin tone
• Smooths fine lines & softens texture
• Strengthens & protects the skin barrier
  
• 97% natural, 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Essential oil-free
• Paraben-free
• SLS-free
• Hypoallergenic
• Non-toxic
  

PLEASE NOTE: Previously known as Seaweed & Collagen Moisturiser. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Deep hydration for smooth, soft and plump skin - halal-certified and made for sensitive, melanin-rich skin

Dehydration makes pigmentation look darker, scars stand out, and brown skin look dull — something melanin-rich skin struggles with more.

This lightweight, oil-free serum gives your skin a daily boost of deep hydration while helping to restore its natural glow. Over time, skin feels plumper, softer, and smoother, with redness and tightness reduced.

Powered by science-backed actives (Hyaluronic Acid & Vitamin B5) and antioxidant-rich natural berry extracts, it gives your skin a deep hydration boost, helping it feel plumper, smoother & naturally glowing over time.

It’s gentle, fast-absorbing, and perfect for layering under moisturiser or makeup — giving your skin that fresh, healthy glow, every single day.

Size: 130ml

• Deeply hydrates & plumps for soft, supple skin
• Restores a natural, healthy glow
• Helps calm redness & sensitivity
• Smooths rough texture & softens fine lines
• Supports the skin barrier to keep moisture locked in
  
• 98% natural
• 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Essential oil-free
• Hypoallergenic
• Non-toxic

PLEASE NOTE: Previously known as Superberry Serum. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Fades dark marks, smooths texture & restores a healthy glow - halal-certified and made for sensitive, melanin-rich skin

Scrubs and harsh peels can make pigmentation worse — especially for melanin-rich skin. This gentle gel mask was created to give you clearer, brighter skin without irritation.

Powered by fruit enzymes, green tea & soothing centella, it helps fade dark spots, smooth rough texture and unclog pores while keeping your skin calm and hydrated.

Use it once or twice a week — a simple 10-minute step for glowier, brighter skin.

Size: 50ml

• Helps fade pigmentation, melasma & post-acne scars
• Brightens dull, uneven skin tone
• Smooths rough texture & unclogs pores
• Calms redness & soothes sensitive skin
• Non-drying gel texture — gentle enough for bi-weekly use
  
• Suitable for all skin types, including sensitive
• 97% natural
• 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Essential oil-free

PLEASE NOTE: Previously known as Fruit Enzyme Mask. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Gently removes makeup & SPF for soft, clear skin - halal-certified and made for sensitive, melanin-rich skin

If you’ve ever used cleansers that leave your skin tight, itchy or irritated, this is different.
This silky oil cleanser is specially made for melanin-rich, sensitive skin that needs gentle cleansing without stripping the skin barrier.

It melts away makeup, SPF and daily dirt while keeping your skin soft, calm and hydrated — ideal for skin that’s prone to dryness, eczema, or irritation.

Size: 30ml

• Lifts away makeup, sunscreen & daily build-up — even stubborn waterproof formulas
• Hydrates & softens dry, flaky or reactive skin
• Supports the skin barrier & locks in moisture
• Gentle enough for eczema, dermatitis or sensitive skin
• Doubles as a nourishing first step in double cleansing
• 98% natural
• 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Essential oil-free
• Hypoallergenic
• Non-toxic

PLEASE NOTE: You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Gently cleanses and brightens for clear, soft skin - halal-certified and made for sensitive, melanin-rich skin

Most face washes strip the skin, making pigmentation and dryness worse — especially for melanin-rich skin. This one is different — a simple, fuss-free daily step that cleanses without causing damage.

Powered by 5% Niacinamide (a science-backed brightening active) and skin-balancing Prebiotics, it removes daily dirt, SPF & impurities while helping to fade dark marks, refine pores & keep your barrier healthy.

Gentle, hydrating and pH-balanced, it leaves your skin soft, fresh and naturally glowing — never tight or dry.

Size: 100ml

• Brightens dull, uneven skin tone
• Helps fade pigmentation & post-acne marks
• Minimises pores & smooths rough texture
• Strengthens the skin barrier & calms redness
• Gentle enough for daily use, even on sensitive skin
  
• 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Sulphate-free
• Essential oil-free
• Alcohol-free

Strengthens weak hair, reduces frizz & soothes itchy scalps

A gentle yet deeply nourishing shampoo designed to bring dry, brittle hair back to life. Infused with honey, argan oil and wheat protein, this shampoo helps strengthen each strand, restore shine, and smooth away frizz — all while being kind to your scalp.

Aloe vera adds a soothing, hydrating boost, making this the perfect everyday shampoo to calm itchiness, reduce breakage and leave your hair feeling soft, healthy and glossy. No sulphates, no harsh foaming agents, no dryness — just a lush, nourishing clean.

Size: 250ml

• Strengthens weak and brittle hair
• Helps reduce breakage and frizz
• Soothes itchy, dry scalp
• 99% naturally derived
• Cruelty-Free
• Sulphate-free
• Alcohol-free
• Fragrance-free
• Essential oil-free

PLEASE NOTE: Previously known as Honey & Wheat Peptide Shampoo. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Smooth, strengthen and soften hair — for glossy strands that feel as healthy as they look.

A rich, moisturising conditioner formulated to deeply hydrate and repair dry, brittle or damaged hair — without weighing it down. Powered by a nourishing blend of Honey, Argan Oil and Sweet Almond Oil, this conditioner works to smooth frizz, restore softness and protect strands from everyday damage.

With every use, hair feels more manageable, shinier and visibly healthier. Perfect for all hair types — especially dry, frizzy or colour-treated hair in need of some love.

Size: 250ml

• Restores softness and shine
• Helps reduce hair breakage and frizz
• Lightweight but deeply conditioning
• 99% naturally derived
• Cruelty-Free
• Sulphate-free
• Fragrance-free
• Essential oil-free
• Alcohol-free

PLEASE NOTE: Previously known as Honey & Argan Conditioner. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

Hydrates, softens & brightens dull, dry skin - halal-certified and made for sensitive, melanin-rich skin

If you’ve struggled with dry, tight or dull skin — or body washes that leave you itchy or irritated — this was made for you.

Created for melanin-rich skin, which often struggles with dullness, dryness and uneven tone, this gentle gel wash cleanses without stripping. Centella & Aloe Vera calm irritation and hydrate deeply, while a touch of natural Citric Acid helps smooth rough patches and brighten dull areas over time.

Your skin feels soft, hydrated and healthy-looking straight from the shower.

Size: 250ml

• Hydrates & softens dry, sensitive skin
• Helps brighten dull, uneven body tone
• Soothes irritation & redness
• Supports skin healing & barrier repair
• Gentle enough for daily use, even on eczema-prone skin
  
• 99% naturally derived
• Vegan
• Cruelty-Free
• Sulphate-free
• Fragrance-free
• Essential oil-free
• Hypoallergenic

PLEASE NOTE: Previously known as Centella & Aloe Vera Brightening Body Wash. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

The complete Sheeba London collection for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin

Everything your skin needs, for pigmentation, dryness, dullness, and sensitive brown skin.

If you’ve ever stood in front of your mirror thinking, “I don’t even know where to start” — this is for you.

This complete set gives you every essential step - cleansing, exfoliating, hydrating and restoring - in a way that’s calm, simple and designed specifically for melanin-rich, sensitive skin.

Whether your skin has changed after pregnancy, stress, or age - or you’re just tired of trying skincare that does nothing - this routine is the solution.

Perfect if you want to finally give your skin the full care it deserves - morning and night.

• Helps fade pigmentation, melasma and post-acne marks

• Hydrates deeply without clogging or heaviness

• Supports skin barrier and calms sensitivity

• Gentle enough for everyday use (no harsh acids or fragrance)

• Created for busy women who just want a simple routine that works for their skin

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Nourishing Marula Oil Cleanser & Makeup Remover

   – Removes makeup, SPF and daily buildup without leaving skin dry or tight.
  

• Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.

• Daily Hydration Boost & Glow Serum

  – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.

• Brightening Eye Gel for Dark Circles & Tired Eyes

  – Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.

• Brightening Fruit Enzyme Peel Mask

  – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.
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All of the essential steps for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin

No more guessing what goes where. This set gives you all 5 essential steps — morning and night — in a way that’s easy, clear, and actually works for melanin-rich, sensitive skin.

It’s everything your skin needs to stay clean, calm, hydrated and even-toned — with no fragrance, no essential oils, and no unnecessary chemicals. Whether you're dealing with pigmentation, dullness, fine lines or post-acne marks, this is your full daily routine, done right for South Asian skin. 

Designed for brown skin dealing with pigmentation, scarring and sensitivity

• Covers every essential step — cleanse, treat, moisturise and exfoliate

• Quick and easy to use (5 mins daily)
  

• Made for busy women who just want a simple routine that works for their skin

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.

• Daily Hydration Boost & Glow Serum

  – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.

• Brightening Eye Gel for Dark Circles & Tired Eyes

  – Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.

• Brightening Fruit Enzyme Peel Mask

  – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.

Fragrance-free hair and body care, perfect for Hajj, Umrah or everyday comfort - halal-certified and made for sensitive, melanin-rich skin

This bodycare bundle is perfect if you’re dealing with dry, flaky skin, brittle hair, or an itchy scalp. With zero fragrance, no essential oils, and 99% naturally derived ingredients, every product in this set is designed to cleanse without stripping — and leave you feeling refreshed.

From head to toe, this is daily care that fits into your routine and feels good on your skin — especially for those who just need something simple that works.

Suitable for even the most sensitive skin and all hair types.

• Perfect for dry or itchy scalps

• Ideal for brittle, frizzy or thinning hair from hijab wear

• Tackles body dryness, pigmentation or sensitivity

• Daily cleansing during Hajj or Umrah (100% fragrance-free!)

• 97–99% naturally derived

• Cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Nourishing Shampoo with Honey & Argan Oil - Gently cleanses without stripping moisture. Supports softer, stronger hair — ideal for hair that’s prone to breakage or dryness.
• Nourishing Conditioner with Honey & Argan Oil - Hydrates and smooths hair without heaviness. Helps reduce frizz, brittleness and post-hijab tangles.
• Glow Body Wash with Centella & Aloe Vera - A gentle, non-stripping body wash made for sensitive skin — helps soften, soothe and brighten without fragrance or essential oils.

Two everyday essentials to plump, soothe and deeply hydrate for smooth and supple skin - halal-certified and made for sensitive, melanin-rich skin

If your skin feels dry, dull, or like it soaks up moisturiser and still feels tight — this duo is for you.

Hydration Heroes combines our best-selling Hyaluronic Acid Serum with our rich-but-lightweight Collagen & Retinol Moisturiser to deliver long-lasting moisture and visible smoothness, without clogging pores or feeling greasy.

Whether your skin’s been stripped by the weather, stress or just life, these two will bring back the bounce and help support your skin barrier.

Perfect for all skin types.

• Perfect for dry, dehydrated and tight-feeling skin

• Targets dullness, rough texture and fine lines

• Strengthens the skin barrier

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Daily Hydration Boost & Glow Serum - 

  Lightweight and fast-absorbing, this serum pulls water into the skin to plump, smooth and hydrate from within. Helps calm redness and soften uneven texture.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  Nourishing yet non-greasy, this daily moisturiser locks in hydration, boosts elasticity and supports skin tone without clogging or irritation.

Over 4000 Sold! Visibly fades pigmentation, tackles signs of ageing and brightens uneven skintone - halal-certified and made for sensitive, melanin-rich skin

This viral trio combines our three most popular formulas — designed to exfoliate, hydrate, and brighten dull or uneven skin from day one.

Whether you're targeting pigmentation, dryness or early signs of ageing, this everyday bundle gives your skin the boost it needs to feel softer, smoother and visibly more radiant.

Gentle enough for all skin types, especially tired, textured, or pigmented skin that needs clarity and glow.

Perfect for all skin types.

• Targets hyperpigmentation, melasma, brown spots and scarring

• Brightens dull, uneven skin tone

• Supports cell turnover without harsh acids

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Brightening Fruit Enzyme Peel Mask – A gentle exfoliating mask with pineapple, mango and hibiscus to help break down dead skin cells, brighten pigmentation and clear clogged pores.

• Brightening Seaweed Collagen & Exfoliating Moisturiser - A radiance-boosting daily moisturiser that helps reduce dark spots, hydrate deeply, and smooth texture over time.

• Brightening Eye Gel for Dark Circles & Tired Eyes - Hydrates, cools and visibly brightens the under-eye area — reduces puffiness, fine lines and dark circles with gentle, soothing ingredients.

Deeply cleanse and brighten uneven skintone for clear, soft skin -halal-certified and made for sensitive, melanin-rich skin

This two-step cleanse is the skincare reset your face has been waiting for — especially if you wear SPF, makeup or live in a polluted area.

The Marula Oil Cleanser melts away makeup, sunscreen and impurities without leaving skin tight or dry. Follow up with our Glow Cleanser to purify pores, reduce redness, and support your skin’s microbiome — with ingredients that brighten, balance and protect.

Perfect for South Asian skin that’s prone to clogged pores, pigmentation or sensitivity.
This is a simple way to start and end your day with clean, calm skin.

Perfect for all skin types.

• Clogged pores, blackheads and uneven texture
• Makeup, SPF and daily pollution buildup
• Dullness, irritation and inflamed skin
• Preserving your moisture barrier while cleansing
• 97–99% naturally derived
• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

Nourishing Marula Oil Cleanser & Makeup Remover - Dissolves makeup and impurities without stripping. Marula oil soothes dry, sensitive skin while gently unclogging pores.

Daily Brightening Glow Cleanser - A non-foaming, pH-balanced gel that supports your skin microbiome, brightens uneven tone and calms redness.

Over 3000 Sold! Visibly fades pigmentation, tackles acne scars and brightens uneven skintone - halal-certified and made for sensitive, melanin-rich skin

Struggling with pigmentation that won’t budge? This powerful, best-selling trio is designed to visibly brighten skin, even out tone, and fade dark marks - gently but effectively.

Featuring three of our most viral formulas, this set combines the exfoliating power of natural fruit enzymes with barrier-supporting hydration to reveal fresher, clearer, glowier skin. Think smoother texture, fewer dark spots, and more confidence on no-makeup days.

Perfect for all skin types - especially dull, uneven or scar-prone skin.

• Targets hyperpigmentation, melasma, brown spots and scarring

• Brightens dull, uneven skin tone

• Supports cell turnover without harsh acids

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Brightening Fruit Enzyme Peel Mask – A gentle exfoliating mask with pineapple, mango and hibiscus to help break down dead skin cells, brighten pigmentation and clear clogged pores.

• Brightening Seaweed Collagen & Exfoliating Moisturiser - A radiance-boosting daily moisturiser that helps reduce dark spots, hydrate deeply, and smooth texture over time.

• Daily Brightening Glow Cleanser - A non-foaming, pH-balanced gel that supports your skin microbiome, brightens uneven tone and calms redness.

A simple 3-step skincare routine for visibly brightened, deeply hydrated, healthy-looking skin - halal-certified and made for sensitive, melanin-rich skin

Everything your skin needs, in one simple routine.

The Intro Skincare Routine is a power-packed trio designed to nourish, hydrate and revive dull, dehydrated skin — while helping to improve tone, texture and glow from the very first use.

This glow-boosting set combines our bestselling Glow Cleanser, moisture-plumping Hydrating Serum, and the ultra-nourishing Collagen & Retinol Moisturiser — a skincare dream team that works together to leave your skin smoother, brighter and bouncier every day.

Perfect for all skin types, especially dry, tired or uneven skin that needs a hydration reset.

• Full 3-step glow routine for morning and night
• Deep hydration + gentle exfoliation + barrier support
• Brightens dull skin and boosts elasticity
• 99% naturally derived
• Vegan
• Cruelty-Free
• No fragrance
• No sulphates
• No essential oils
• No alcohol

What’s Inside

• Daily Brightening Glow Cleanser - Gently purifies while balancing your skin microbiome and refining tone.

• Daily Hydration Boost & Glow Serum – A deeply replenishing serum to plump and soften skin.

• Brightening Seaweed Collagen & Exfoliating Moisturiser – Locks in moisture, boosts radiance and targets fine lines, pigmentation and texture.

Strengthen, soften and revive dry or damaged hair with our nourishing duo.

Breathe life back into dry, brittle or frizzy hair with this moisture-boosting duo. Infused with honey, argan oil and wheat protein, this set is designed to gently cleanse, deeply condition and restore shine from root to tip. It helps reduce breakage, smooth unruly strands and support healthy hair growth — without weighing it down.

• Ideal for dry, frizzy or damaged hair
• Reduces breakage and improves manageability
• Strengthens and softens with every wash
• 99% naturally derived
• Sulphate-free
• Fragrance-free
• Alcohol-free

What’s Inside

• Nourishing Shampoo with Honey & Argan Oil – A gentle cleanser to remove build-up while hydrating and protecting
• Nourishing Conditioner with Honey & Argan Oil – A rich, replenishing conditioner to smooth and strengthen strands