Serums

Deep hydration for smooth, soft and plump skin - halal-certified and made for sensitive, melanin-rich skin

Dehydration makes pigmentation look darker, scars stand out, and brown skin look dull — something melanin-rich skin struggles with more.

This lightweight, oil-free serum gives your skin a daily boost of deep hydration while helping to restore its natural glow. Over time, skin feels plumper, softer, and smoother, with redness and tightness reduced.

Powered by science-backed actives (Hyaluronic Acid & Vitamin B5) and antioxidant-rich natural berry extracts, it gives your skin a deep hydration boost, helping it feel plumper, smoother & naturally glowing over time.

It’s gentle, fast-absorbing, and perfect for layering under moisturiser or makeup — giving your skin that fresh, healthy glow, every single day.

Size: 130ml

• Deeply hydrates & plumps for soft, supple skin
• Restores a natural, healthy glow
• Helps calm redness & sensitivity
• Smooths rough texture & softens fine lines
• Supports the skin barrier to keep moisture locked in
  
• 98% natural
• 99% naturally derived
• Vegan
• Cruelty-Free
• Fragrance-free
• Essential oil-free
• Hypoallergenic
• Non-toxic

PLEASE NOTE: Previously known as Superberry Serum. You may receive our old packaging as we reduce waste during our rebrand - it’s the same formula, just a new look coming your way.

The complete Sheeba London collection for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin

Everything your skin needs, for pigmentation, dryness, dullness, and sensitive brown skin.

If you’ve ever stood in front of your mirror thinking, “I don’t even know where to start” — this is for you.

This complete set gives you every essential step - cleansing, exfoliating, hydrating and restoring - in a way that’s calm, simple and designed specifically for melanin-rich, sensitive skin.

Whether your skin has changed after pregnancy, stress, or age - or you’re just tired of trying skincare that does nothing - this routine is the solution.

Perfect if you want to finally give your skin the full care it deserves - morning and night.

• Helps fade pigmentation, melasma and post-acne marks

• Hydrates deeply without clogging or heaviness

• Supports skin barrier and calms sensitivity

• Gentle enough for everyday use (no harsh acids or fragrance)

• Created for busy women who just want a simple routine that works for their skin

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Nourishing Marula Oil Cleanser & Makeup Remover

   – Removes makeup, SPF and daily buildup without leaving skin dry or tight.
  

• Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.

• Daily Hydration Boost & Glow Serum

  – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.

• Brightening Eye Gel for Dark Circles & Tired Eyes

  – Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.

• Brightening Fruit Enzyme Peel Mask

  – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.
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All of the essential steps for clear, soft, visibly brightened skin, tackling signs of ageing and pigmentation - halal-certified and made for sensitive, melanin-rich skin

No more guessing what goes where. This set gives you all 5 essential steps — morning and night — in a way that’s easy, clear, and actually works for melanin-rich, sensitive skin.

It’s everything your skin needs to stay clean, calm, hydrated and even-toned — with no fragrance, no essential oils, and no unnecessary chemicals. Whether you're dealing with pigmentation, dullness, fine lines or post-acne marks, this is your full daily routine, done right for South Asian skin. 

Designed for brown skin dealing with pigmentation, scarring and sensitivity

• Covers every essential step — cleanse, treat, moisturise and exfoliate

• Quick and easy to use (5 mins daily)
  

• Made for busy women who just want a simple routine that works for their skin

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Daily Brightening Glow Cleanser – Gentle daily face wash with niacinamide & prebiotics to clean and calm your skin without foam or fragrance.

• Daily Hydration Boost & Glow Serum

  – Lightweight hyaluronic acid serum that soaks in fast and helps plump, soothe and soften.

• Brightening Eye Gel for Dark Circles & Tired Eyes

  – Cooling, non-greasy eye cream that helps with puffiness, dark circles and fine lines.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  – Deeply hydrating but non-greasy moisturiser to smooth texture, fade pigmentation and support ageing skin.

• Brightening Fruit Enzyme Peel Mask

  – Natural fruit enzyme exfoliator (use 2–3x a week) to help clear away dark marks and dead skin.

Two everyday essentials to plump, soothe and deeply hydrate for smooth and supple skin - halal-certified and made for sensitive, melanin-rich skin

If your skin feels dry, dull, or like it soaks up moisturiser and still feels tight — this duo is for you.

Hydration Heroes combines our best-selling Hyaluronic Acid Serum with our rich-but-lightweight Collagen & Retinol Moisturiser to deliver long-lasting moisture and visible smoothness, without clogging pores or feeling greasy.

Whether your skin’s been stripped by the weather, stress or just life, these two will bring back the bounce and help support your skin barrier.

Perfect for all skin types.

• Perfect for dry, dehydrated and tight-feeling skin

• Targets dullness, rough texture and fine lines

• Strengthens the skin barrier

• 97–99% naturally derived

• Vegan & cruelty-free

• Fragrance-free, alcohol-free, sulphate-free, essential oil-free

What's Inside

• Daily Hydration Boost & Glow Serum - 

  Lightweight and fast-absorbing, this serum pulls water into the skin to plump, smooth and hydrate from within. Helps calm redness and soften uneven texture.

• Brightening Seaweed Collagen & Exfoliating Moisturiser

  Nourishing yet non-greasy, this daily moisturiser locks in hydration, boosts elasticity and supports skin tone without clogging or irritation.